When I visit any retail store, one sudden thought came to my mind, there may be any brand or product missing from the store. But unfortunately here is everything which you want to buy. Yes, this is quite interesting if you want to have the most amazing thing around the world. For me retail store is a fancy, the place I want to see in my dreams. Here are people; here are products, restaurants, café and world's renowned brand's outlets. Here is a mess of products and brands, here is everything for men, woman, kids, and for elders.
Access retail store via Smartphone:
Here you can taste, you can smell and you can enjoy. Retail store is now in your pocket can you imagine, because you can access these supermarket through your Smartphone, desktops, and from all internet devices. But the question is how these supermarket digital versions can inspire you? Of course, it is store design and store layout that can inspire you, moreover the items placed in Commercial Shelving can tell the story of store designing. What will you find in images, absolutely a wonderful impression of retail store? You will surely love to visit this outstanding store which is full of items and luxury products. People can easily shop online; they can add any item to their cart and can do online payments by using checkouts. Thus, making the shopping experience more convenient for the customers. Now it's up to you would you like to shop from online store or from the real one?
Online store is good for urgent shopping:
If you are in urgency and want to buy a product that you really need then shopping from online store is best option. But if you want to make a choice and want to entertain yourself then visiting some of the best retail store for shopping is not a bad idea. Products which are visible, assorted in Storage racks enough to inspire the shopper to buy them. People can walk in and around without any hassle and can drag their shopping trolleys to collect their desired items conveniently.
Advantages of retail store: The retail store are design in such a manner that hundreds of thousands people can shop at a time and still you feel no rush out there and no noise. Here is music, lights, announcements, marketing campaign launched by different brands to engage the customers. These are in-house store activity to engage the customers. Visual merchandiser who plans store designing is very keen about lights, colors and themes. Store is revamped according to season or festivals. The colors and the themes become the signature style of the store and sometimes it is very difficult to change the store design or store arrangements. Things which are placed in front Steel Shelving are replaced according to the brand popularity, every month brands are replaced, and it is done only to crave the attention of the shoppers. The things which are showcased in window display are the worthwhile brand that urges shopper to buy products. These brands has a magical effect on the eyes of the spectators that they entered into the store without any intention, then it is the environment of the store, the cool light and pleasant sight that attract the customers to shop their favorite brand.
Retail is getting revolutionized with modernization, the services offered by retail store is only to facilitate the customer at every level. Now biggies in retail offers self-checkouts, mobile payment, in-store shopping engagement, digital retail and last but not the least social media. Retail store strategy is only customer oriented and in this regard they are utilizing all major applications to facilitate their customers. For instance modern day customer has not to worry about the payment if he had done shopping more than the money he possessed. He can use the option of mobile payment, if they have shortage of money.
Retail is getting digital
Now consumers can easily do the shopping, things are in their access; they can move and walk around freely. Numerous products are placed in display shelving to attract the attention of the customers, they can access very easily, what makes customer loyalty more achievable is self-checkouts, and this is the tactic to win the customer as they can do by their own and can enhance the shopping experience of the consumer. It is fast and flexible and people rely on such check out system. It is due to the broader focused strategy that retail stores are getting digitalized thus providing more services to its customers. Theses self check out is reliable as they allow retailers to implement self checkout solutions more efficiently, thus digital software is helping to reduce time and cost of the customer and employers respectively. In huge retail stores things such digital self check-out proves vital thus optimizing the sales and revenue.
Omnichannel retailing is enhancing the retail business
Now goods which are placed on Storage racks by utilizing the visual merchandising technique can easily be shopped without thinking too much about money. How because retail stores are now offering omnichannel retailing, there is no need of multi-channel retailing, this shift has entirely change the sales system and help to increase the sales of retail stores. Now customers can use all available channels like Smartphone and other mobile devices, computers to share with your friends what they find in a super retail store and can make payment easily by using the above mentioned devices.
The transition period of retail industry
I think this is a transitional period that is revolutionized to such an extent that it affects the entire manufacturing industry in the late 19th century. Store equipment like Commercial Shelving has turned it to reality, now things at big stores are safe and can be sold after a while. This revolution has given a new boost to the manufacturing industry the live example is huge retail stores and their chains in the global market. So this is not all about retail technology, it is also about consumer technology that has changed the entire scenario of retailing. There is a lift up in economy due to increase in supply.
Now a day shopping is not only restricted only to stores, people are going mobile, they access everything from their Smartphone, people would love to shop the things of their need only, so to make the retail store business go mobile is the right option to increase the sales. So here is a need to make a responsive website so that you can direct your customers even if they are at their home and comparing the prices. So through this way retail business is getting digital. But there is still a need to make the business online, and the omnichannel is the rising need of retail business.
If we talk about the do's while designing the store, then there are involved so many factors that determines the store design not the only one. Designing of store is just like designing of a complex structure. Now a day mega structures that are the source of attraction of the visitors who are known as customers are those which are well-managed, well- decorated and more compact. What we can expect while visiting store is, lighting, storage shelves, mannequins, visual merchandising, and the smooth flow of the customers by providing a good walk-in space.
Now a day focus is on capacity, how many things can be stored in industrial shelves of the store? Storage maximization is the key concept that has given uplift to metal storage racks designing. These super cool storage racks not only can provide space to so many brands and products. But the arrangement of the product is done in such a way that it also enhances the visibility of the products. The products are placed in a manner that it quickly catches the eye of the customers. Product arrangement is the main technique that converts a store into a super store. So product placement can attract or repel the customers. While designing the store layout product placement factor should not be missing out.
The next factor that is important in store designing is the smooth flow of customers. A store should be design in such a way that the customers can walk here and there easily. Once a customer with shopping trolley has stepped in he should not face any difficulty in dragging his shopping trolley. The walk-ins should be wide enough that a definite crowd of customers can easily walk and can access the products. If the passageways of the store are not wide open then it does not give a good feeling to the customers. So make sure while designing store layout that you are make sure that customer flow will not be disturb in anyway.
While designing a retail store, here are thousands of products that need customer's attention. So presenting every product before the customer is a million dollar technique and here comes the expertise of store designing. Designer and retailers always focus how they can make products more visible before the customers. So product visibility is the key factor that can increase the turnover of the store. To make different brands visible, a store must have the arrangement of proper lighting. There must be light points above the metal storage shelves so that things could be seen by everyone. Proper light arrangement can enhance the user experience and can change their mood to do some shopping. Certainly it is lighting with different colors that can appeal to the sense of the customers.
In the due course visual merchandising is another technique that can work at its best to increase the sales of the store. The same function is done by mannequin that is placed out of the store or inside the store for brand recognition and to boost up the product visibility. Meanwhile the staff should be very cordial and should be well aware of the best selling practice. By following the do's while designing the store makes sure you are assessing the heights of the success.
We have seen in the couple of decades that retail store business is reaching on its heights. Retail industry is expanding in different dimensions. Here are so many ongoing retail businesses and one of them is kid's retail business that is on its peak in U.A.E and in the Middle East. The diversity in consumer behavior and buying pattern has changed dramatically. Retailing is not only limited to big cities but it's popular in the outskirts of U.A.E as well. Retail business is thriving in different formats like departmental stores, hypermarkets, malls, gaming zones, and supermarkets, in each format of retail business people just love to shop. In this way retail business has a huge share in the annual growth of a country like U.A.E. Thus here are wonderful chances of growth in retail business and more likely in specialized retail.
Understanding kids mindset: If we talk about specialized retail, here comes the idea of retail store for kids. A store full of kid's related accessories is more interesting than a general store. Kids are always a source of constant pleasure. The things related to them are always a source of attraction not only for the parents but also for the young ones who love these innocent creatures. Kid's retailing is very popular in U.A.E. Imagine a retail store and its steel shelving filled with toys, sportswear, watches and stationary for kids. Kidswear decorated at mannequins with colorful clothes is enough to catch the attention of a spectator. According to a survey retail stores dealing in baby products are making great profits. Retailers are more interested to have a brief understanding about the needs of the kids instead of their parents. However, here is a huge variety of kid's brands in the stores.
Retail is all about the interest of the buyers: Retail store is covering kid's products ranges from 1 to 12years. In retail store for kid's various departments can be categorized according to the age group. For instance, sales of garments of the infants between the ages of 0-2 years can be displayed in front display shelving. Children and their parents are taking more interest in designer's wear. They are more conscious about brands and international brands like angels, baby shop and mother care have just hit the market and making the business of billions in U.A.E. it is estimated that parents are spending $1billion yearly for children designer wear clothing and footwear. It is strongly desired by the parents that their children dress well and look graceful. Specialized retail segment caters all the needs of the each age group of the children. Retailers at emirates has the idea about the needs of children, it is the urge of getting higher that invites each international brand to hit the emirates market.
retailers have realized the spending trends and the purchasing power of the consumer and now retailer at U.A.E plan to open 50-60 children store in the GCC in the next coming years as the initiative taken by Liwa Trading Enterprises, an Abu Dhabi retailer. Children are getting more brands conscious and they have the strong desire to set their wardrobes for every occasion. However the main business is started from the age between 0-4 year's kids because these small and colorful dresses add worth to the Storage racks of the super stores.
Every day I have a new spirit, everyday I think of doing some new activity. Every day I wish to dress up in a new way and visit some new places. But why I think so, because I wish to make my day special, I wish to explore the beauty spreads around me. The place I just love to visit is not fully laden with the array of flowers across the fountain, no; I don't wish to visit such places. Being a human of 21st century I am habitual of visiting the shopping malls, supermarkets, and retail store for which U.A.E is famous worldwide. Yes, in U.A.E and Sharjha people just come to visit these mega super markets full of renowned brand where you can find everything from the every corner of the world.
The idea of super store is inspired by the concept of Globalization U.A.E is getting famous for these super departmental sore, but this is not only the condition of U.A.E. In every country you can see the chain of world's renowned superstore. Certainly this is the influence of Global village that has merged the world in a village and this retail store is the second episode of this global concept. These retail stores have a great share in the economy of a country. Thus revitalizing the branding as well as advertising concept, we can say it business expansion across the boundaries of the countries. When I visit LULU hypermarket I just amazed by the product management and the mega structure they have designed to make an abode for all the best world's renowned brands.
Outstanding features of mega stores:
I think the most inspiring feature of such markets is supermarket shelving and refrigeration. It was quite surprising for me to preserve and store the food items on such a big scale. Everything from vegetables to chocolates and ice-cream are fresh and buds trickling, well this is a complete system providing refrigeration facility to the food items. Managing store food items on such a huge level needs appreciation. Well, it's not done yet; when I walk around I find accessories for daily use with different brand names, is assorted in the supermarket equipments in such a way that these are visible to every spectator. Each store layout is telling its own story, with colors, lights and frequent space these hypermarkets has turned the shopping into a real joy.
What is remarkable in stores?
Customer interaction is more important in this new type of business. The store designing is all about to measure the sales turnover at each step. Here is Industrial rackings for customer's convenience so that they do not take pains of holding the items in their hands. These stores not only appeal to people of elite classes but these stores are an open invitation for the people of all classes. Everybody can shop here; here is everything for the people of all age-groups. Those who are brand conscious can find every brand in the hypermarkets of UA.E. This is how hypermarkets and superstore has made the shopping a real fun. As if you are on the world tour and are getting familiar with the specialty of each country, here at superstore.
The super stores have given the rise of new Marketing trends such as visual merchandising that has revolutionize the entire concept of commercial marketing. The store image created by using light effects increase the visibility of the products and increased the chances of buying product at the spot. so retailing has taken shopping at the level of idealization worldwide.