If we talk about the do's while designing the store, then there are involved so many factors that determines the store design not the only one. Designing of store is just like designing of a complex structure. Now a day mega structures that are the source of attraction of the visitors who are known as customers are those which are well-managed, well- decorated and more compact. What we can expect while visiting store is, lighting, storage shelves, mannequins, visual merchandising, and the smooth flow of the customers by providing a good walk-in space.
Now a day focus is on capacity, how many things can be stored in industrial shelves of the store? Storage maximization is the key concept that has given uplift to metal storage racks designing. These super cool storage racks not only can provide space to so many brands and products. But the arrangement of the product is done in such a way that it also enhances the visibility of the products. The products are placed in a manner that it quickly catches the eye of the customers. Product arrangement is the main technique that converts a store into a super store. So product placement can attract or repel the customers. While designing the store layout product placement factor should not be missing out.
The next factor that is important in store designing is the smooth flow of customers. A store should be design in such a way that the customers can walk here and there easily. Once a customer with shopping trolley has stepped in he should not face any difficulty in dragging his shopping trolley. The walk-ins should be wide enough that a definite crowd of customers can easily walk and can access the products. If the passageways of the store are not wide open then it does not give a good feeling to the customers. So make sure while designing store layout that you are make sure that customer flow will not be disturb in anyway.
While designing a retail store, here are thousands of products that need customer's attention. So presenting every product before the customer is a million dollar technique and here comes the expertise of store designing. Designer and retailers always focus how they can make products more visible before the customers. So product visibility is the key factor that can increase the turnover of the store. To make different brands visible, a store must have the arrangement of proper lighting. There must be light points above the metal storage shelves so that things could be seen by everyone. Proper light arrangement can enhance the user experience and can change their mood to do some shopping. Certainly it is lighting with different colors that can appeal to the sense of the customers.
In the due course visual merchandising is another technique that can work at its best to increase the sales of the store. The same function is done by mannequin that is placed out of the store or inside the store for brand recognition and to boost up the product visibility. Meanwhile the staff should be very cordial and should be well aware of the best selling practice. By following the do's while designing the store makes sure you are assessing the heights of the success.
We have seen in the couple of decades that retail store business is reaching on its heights. Retail industry is expanding in different dimensions. Here are so many ongoing retail businesses and one of them is kid's retail business that is on its peak in U.A.E and in the Middle East. The diversity in consumer behavior and buying pattern has changed dramatically. Retailing is not only limited to big cities but it's popular in the outskirts of U.A.E as well. Retail business is thriving in different formats like departmental stores, hypermarkets, malls, gaming zones, and supermarkets, in each format of retail business people just love to shop. In this way retail business has a huge share in the annual growth of a country like U.A.E. Thus here are wonderful chances of growth in retail business and more likely in specialized retail.
Understanding kids mindset: If we talk about specialized retail, here comes the idea of retail store for kids. A store full of kid's related accessories is more interesting than a general store. Kids are always a source of constant pleasure. The things related to them are always a source of attraction not only for the parents but also for the young ones who love these innocent creatures. Kid's retailing is very popular in U.A.E. Imagine a retail store and its steel shelving filled with toys, sportswear, watches and stationary for kids. Kidswear decorated at mannequins with colorful clothes is enough to catch the attention of a spectator. According to a survey retail stores dealing in baby products are making great profits. Retailers are more interested to have a brief understanding about the needs of the kids instead of their parents. However, here is a huge variety of kid's brands in the stores.
Retail is all about the interest of the buyers: Retail store is covering kid's products ranges from 1 to 12years. In retail store for kid's various departments can be categorized according to the age group. For instance, sales of garments of the infants between the ages of 0-2 years can be displayed in front display shelving. Children and their parents are taking more interest in designer's wear. They are more conscious about brands and international brands like angels, baby shop and mother care have just hit the market and making the business of billions in U.A.E. it is estimated that parents are spending $1billion yearly for children designer wear clothing and footwear. It is strongly desired by the parents that their children dress well and look graceful. Specialized retail segment caters all the needs of the each age group of the children. Retailers at emirates has the idea about the needs of children, it is the urge of getting higher that invites each international brand to hit the emirates market.
retailers have realized the spending trends and the purchasing power of the consumer and now retailer at U.A.E plan to open 50-60 children store in the GCC in the next coming years as the initiative taken by Liwa Trading Enterprises, an Abu Dhabi retailer. Children are getting more brands conscious and they have the strong desire to set their wardrobes for every occasion. However the main business is started from the age between 0-4 year's kids because these small and colorful dresses add worth to the Storage racks of the super stores.