We have seen in the couple of decades that retail store business is reaching on its heights. Retail industry is expanding in different dimensions. Here are so many ongoing retail businesses and one of them is kid's retail business that is on its peak in U.A.E and in the Middle East. The diversity in consumer behavior and buying pattern has changed dramatically. Retailing is not only limited to big cities but it's popular in the outskirts of U.A.E as well. Retail business is thriving in different formats like departmental stores, hypermarkets, malls, gaming zones, and supermarkets, in each format of retail business people just love to shop. In this way retail business has a huge share in the annual growth of a country like U.A.E. Thus here are wonderful chances of growth in retail business and more likely in specialized retail.
Understanding kids mindset: If we talk about specialized retail, here comes the idea of retail store for kids. A store full of kid's related accessories is more interesting than a general store. Kids are always a source of constant pleasure. The things related to them are always a source of attraction not only for the parents but also for the young ones who love these innocent creatures. Kid's retailing is very popular in U.A.E. Imagine a retail store and its steel shelving filled with toys, sportswear, watches and stationary for kids. Kidswear decorated at mannequins with colorful clothes is enough to catch the attention of a spectator. According to a survey retail stores dealing in baby products are making great profits. Retailers are more interested to have a brief understanding about the needs of the kids instead of their parents. However, here is a huge variety of kid's brands in the stores.
Retail is all about the interest of the buyers: Retail store is covering kid's products ranges from 1 to 12years. In retail store for kid's various departments can be categorized according to the age group. For instance, sales of garments of the infants between the ages of 0-2 years can be displayed in front display shelving. Children and their parents are taking more interest in designer's wear. They are more conscious about brands and international brands like angels, baby shop and mother care have just hit the market and making the business of billions in U.A.E. it is estimated that parents are spending $1billion yearly for children designer wear clothing and footwear. It is strongly desired by the parents that their children dress well and look graceful. Specialized retail segment caters all the needs of the each age group of the children. Retailers at emirates has the idea about the needs of children, it is the urge of getting higher that invites each international brand to hit the emirates market.
retailers have realized the spending trends and the purchasing power of the consumer and now retailer at U.A.E plan to open 50-60 children store in the GCC in the next coming years as the initiative taken by Liwa Trading Enterprises, an Abu Dhabi retailer. Children are getting more brands conscious and they have the strong desire to set their wardrobes for every occasion. However the main business is started from the age between 0-4 year's kids because these small and colorful dresses add worth to the Storage racks of the super stores.
Every day I have a new spirit, everyday I think of doing some new activity. Every day I wish to dress up in a new way and visit some new places. But why I think so, because I wish to make my day special, I wish to explore the beauty spreads around me. The place I just love to visit is not fully laden with the array of flowers across the fountain, no; I don't wish to visit such places. Being a human of 21st century I am habitual of visiting the shopping malls, supermarkets, and retail store for which U.A.E is famous worldwide. Yes, in U.A.E and Sharjha people just come to visit these mega super markets full of renowned brand where you can find everything from the every corner of the world.
The idea of super store is inspired by the concept of Globalization U.A.E is getting famous for these super departmental sore, but this is not only the condition of U.A.E. In every country you can see the chain of world's renowned superstore. Certainly this is the influence of Global village that has merged the world in a village and this retail store is the second episode of this global concept. These retail stores have a great share in the economy of a country. Thus revitalizing the branding as well as advertising concept, we can say it business expansion across the boundaries of the countries. When I visit LULU hypermarket I just amazed by the product management and the mega structure they have designed to make an abode for all the best world's renowned brands.
Outstanding features of mega stores:
I think the most inspiring feature of such markets is supermarket shelving and refrigeration. It was quite surprising for me to preserve and store the food items on such a big scale. Everything from vegetables to chocolates and ice-cream are fresh and buds trickling, well this is a complete system providing refrigeration facility to the food items. Managing store food items on such a huge level needs appreciation. Well, it's not done yet; when I walk around I find accessories for daily use with different brand names, is assorted in the supermarket equipments in such a way that these are visible to every spectator. Each store layout is telling its own story, with colors, lights and frequent space these hypermarkets has turned the shopping into a real joy.
What is remarkable in stores?
Customer interaction is more important in this new type of business. The store designing is all about to measure the sales turnover at each step. Here is Industrial rackings for customer's convenience so that they do not take pains of holding the items in their hands. These stores not only appeal to people of elite classes but these stores are an open invitation for the people of all classes. Everybody can shop here; here is everything for the people of all age-groups. Those who are brand conscious can find every brand in the hypermarkets of UA.E. This is how hypermarkets and superstore has made the shopping a real fun. As if you are on the world tour and are getting familiar with the specialty of each country, here at superstore.
The super stores have given the rise of new Marketing trends such as visual merchandising that has revolutionize the entire concept of commercial marketing. The store image created by using light effects increase the visibility of the products and increased the chances of buying product at the spot. so retailing has taken shopping at the level of idealization worldwide.
The biggest achievement of a retail store is the space management. The idea to position a product or a brand into the shelves is a big question mark for a retailer. Space management deal with the space provided to a specific brand as we know the store is designed to provide customer ultimate shopping satisfaction. Spacing should be done on such a level that the products should be accessible and the classification of products should be done according to the demands and needs. The items should be placed in the right direction to be visible to everyone. Space management is important to optimize the selling of the store.
There should be emphasis on routing and accessibility while designing the store layout. The more you focus on how to make the shopping experience an ease for a customer, the more you can come up with a good design. The only objective of designing the store to make shopping arrangement in such a way that all the things you can find in just one place.
Space& shelve management:
Sales display is another important factor to grab the attention of the consumer; if things are displayed into the metal storage shelves in more stylistic way then it would take a minute to decide a customer to buy the product. The sale of a store depends on arranging and assorting the things in a manner that it looks catchy and attractive. It is important to promote the sales of any brand placed into the storage racks. Often it happens, that space for sales display is less and the products are more, so here comes the skill of shelve management. So it helps to maintain and categories the products intended for sale. Shelve management focus on proper utilization of space so that maximum products can be displayed.
Visibility & sales promotion: The products should be visible, because the customer's choice depends on the visibility of products. It is the visibility and accessibility of the product that urge a shopper to buy that product. Product visibility is very important for sales and brand promotion. Customer's needs to be remind again and again as this is the continuous process of repetition and precision. Modern store design urge the people to buy even if shopping is not necessary for them. So products should be placed in storage racks in orderly manner, in a bulk, invisible from every direction. Store is the point of sale so retailers are finding the ways to engage with their customers by promoting different promotional activities within the store.
Competition among brands:
While planning the shelve management, the main hurdle that come into the way of a retailer is, what brand should be into the front steel shelvings. Here are so many leading brands in the market and retailer has to find out which brand can increase the turnover. Managing the competition between different brands is a work of shelve management. however the discrimination is not here, what is really important for a retailer is to make every product visible, so display management is done in such a way that if a brand has any scheme than then it will be highlighted and if the other brand has nothing to offer it's prominent feature is highlighted to grab the attention of the consumer. We can observe the huge competition amongst brands, but to give equal space and display to each brand is a work of high skill. So this is how shelve management and spacing play a very critical role in defining the availability of the products and urging the consumer to buy at the spot.